Customer segmentation significantly increases business performance. With AI, it’s possible to group customers based on their purchasing habits, facilitating the personalization of marketing messages.
Technologies Customer segmentation can be achieved using various technologies, such as cluster analysis which groups customers based on shared variables, business rules that establish segmentation criteria, machine learning models that identify complex patterns and interactions between variables, and visualization tools that identify patterns of behavior and preferences. The choice of technology will depend on the context and available data, so it’s important to conduct a detailed analysis of the problem before selecting the correct option.
Next Steps: Deploy the model and conduct further testing.